One of our Virtual Reporter's attended the recent Call Center Expo in Birmingham UK and met Contact Center World from Canada, who are apparently the Big Cheese in Contact Center Media boasting 106,942 members across the US, Canada and Australia.

A glance at their web site reveals that they are an online news organization for the media, with a rank of 257,469 in Alexa, and reported traffic that is 7% greater in the US than India.

India had a population of 1,027,015,247 in 2001 compared to the US which has 303,245,416 according to the US Census in October 2007, so in terms of reach the figures may be slightly deceptive.

My father always told me to look at HOW THINGS WORK - Contact Center World has 290 links and could these links be pulling their traffic in? Ten links stand out Call Centers net with 1m ranking, CMP Information Ltd who produce CCF online and magazine, and Call Center Times with a ranking of 2m.

Contact Center World is pushing the marketing strategy and offered CatchFriday three month's Gold Membership and a banner, for Credit Card details, which was declined - Pull marketing might have sealed the membership.


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