Can we rely on Internet directories, and on Google searches to find the best businesses, products, and people? Is being found in Google an illusion, and if so how can we explain it?

Ranking on Alexa is also an illusion,

Or is it simply another kind of advertising, but viral in nature?

If you live in the UK and have a UK company, you may not be allowed to market your product in the same way, according to the Beeb, that is the BBC, marketing firms could face criminal action over blogs so it may appear.

Is your blog on Astro Turf, where grass-roots campaigns are in fact entirely artificial? If you have ever read blogs on Ecademy by Blackstar members, you could certainly have the opinion that a lot of them are a 'load of cobblers', that is appear to be spreading viral campaigns aimed at enticing someone to think that their product is the best....

Is the blog your reading on the Internet trying to to pull the wool over the eyes of its potential customers?

Wiki  concurs that a fake blog is a marketing tool designed by a professional advertisement company to promote a product in a fashion one might find on a fan site or in regular blog entries. The purpose of such "flogs" is to inspire viral marketing or create an internet meme which generates traffic and interest in a product disproportionate to the interest a company could generate using the same budget on traditional means of advertising, much the same as astroturfing (a "fake grassroots" campaign).

There is a suggestion that the Presidential candidates in the US may themselves be using this type of vitriol to convince voters that they are actually liked?

As for Facebook, it may be crammed with counterfeits, what do you think? Is the smartest person on Facebook actually a fraud?

So where does this leave an honest person?