Relationship Marketing does it work?

Posted by Catch Friday at Tue, 12 Aug 2008 14:12:00 GMT
Categories: relationship marketing, Social Networks

How far will you go to get a client, and then keep the customer?

You are part of a network, where you hope to sell your product to a client ☺

A client contacts you and says that they are interested in your product, which in my case is VA Virtual Personal Assistant Services.

The client has made the first play, and you instinctively study the client’s business, which is this case was ‘Send Out Cards’. I get my VA Virtual Personal Assistant to talk to the client, and my Virtual Personal Assistant tells me that the client is not interested in buying, but only selling her product.

The client sends me a greetings card, which is personalized to my Christian name, or if you prefer first name……

The card offers a free offer to send out two cards – and a few month’s later I sent a card from USA to my sister in France and it get’s to her the day of her birthday. The card saves me about 7 bucks, and even if I had bought the card from them with postage, it would have saved me 6 bucks – it leaves me somewhat impressed.

Now today I receive a letter from the USA, with a card, a DVD, and a newsletter.

I watch the DVD and it suggests that I should give, give nice words, compliments to other people and they will remember me, and most certainly do business with me.

Would you do business with me if I sent you a computerized card, with a nice picture on it, or would you consider it spam?

The DVD want to tell me that the best thing since Heinz Baked Beans, is the Law of Attraction, that gets us to sew good seed to people, to compliment them, and to bring good in the world.

When you bring good thinks in, you stop negative thoughts, and bring into the world a force for good.

Let’s see if I reflect on that, I will try to embrace the people I don’t like, the products I detest.

Say nice things to everybody – does it work?

My question is does it work, does it really work?

Or does it allow others to be hurt by something, or someone I compliment, when there is something wrong with their offering?



Scott Brandon Hoffman (Los Angeles, CA) wrote
at 02:04 on 13 August 2008
Hi Lawrence, thanks for Tagging me and bringing this topic to my intention.

I will say without a doubt, that building relationships is by far one of the best ways to build a business.

It works, it creates all kind of opportunities and future opportunities, and more importantly, ways to be of service to a bigger group of people.

Now that being said, it's all in how you do it too.

Spamming or pitching people without having any relationship to me is a tough place to come from because you haven't really earned the right, and why so many people fail and don't understand about business, marketing, and selling.

By sending me a card with a picture isn't building a relationship...it's a step, it brings you into view, however, there is nothing being offering as far as support or service.

So I think sending cards, personal notes, writing on walls, emails, calls, etc...all have tremendous value, but still it needs to be from a foundation of good intentions and genuine service and added value.

I am a big believer and practitioner of pouring out as much good in the world and as much value I can, and it ALWAYS comes back without me even trying...because that is the way the Universe works.

And to respond to your last statement, being a good person and pouring out positive vibes, doesn't mean that you have to give your attention and energy to the people or products that you are not in harmony with...I just let those go from my personal radar...while I focus on where and who I want to attract and spend my time and business ventures with.

Have an awesome evening.
Scott
Report - Delete
Lewis Evans (Vancouver, BC) wrote
at 08:27 on 13 August 2008
Good question. I think it all starts with having a good connection with yourself, so you can truly discern and figure out what is going on with relationship marketing. I am looking for new ways to market that respect the individual. Personally, I hate getting 'personalized' messages from people I don't know who are cynically trying to sell me their services under the guise of building a 'relationship' with me first. Like MLM, I find it distorts the nature of relationships, and I want nothing to do with it.

Anyone got a good idea for a new way of doing it!?
Report - Delete
Clayton Johnston (Australia) wrote
at 08:44 on 13 August 2008
Hey Lawrenece,

The Million Dollar Question " Does it Work " lol

Relationship Marketing is exactly that - Relationships.....

I think you will find in this new world of Social Marketing and Relationship Marketing their is 3 common elements....

The FOUNDATION.... Another great key word utilsed by Scott..... Without Foundation and VALUE to begin with, you can still find yourself running in circles with Social Marketing !!

The Other Key Word is ATTRACTION.... This is the second element that will ensure any Socail Marketing is a success for you !!

I receive offers daily from a broad range of markets, topics and people !!

What gets me to click and follow thru on any of these offers and learn more is the following ....

1. THE ATTRACTION
2. THE VAUE
3. THE FOUNDATION

THE ATTRACTION to begin with, THEN THE VALUE percieved and then lastly if I am convinced this person or their product is going to make a difference in The World or help me or my Network to evolve to an exciting new level in understanding then finally I explore the FOUNDATION !!

The Foundation is the reasearch you do when you are looking for information to trust a new person or product..... The foundation Tells me, what people say about them, what is their background, do they have respect from the public......

So yes Relationship Marketing definitely works, but if things appear out of the blue and there is no attraction to begin with... Then you won't make it to step 2 or 3...

So find your niche market and that is where you will find the attraction and increase your odds of success !! People are attracted to PASSIONATE People in their Niche too.....

Once you are past these 3 x Stages then you can begin to effectively Relationship Market... Don't waste your time without getting those 3 x Elements correct first !!

Clayton J
zenergenius.com
Founder & Philosopher
Report - Delete
Lawrence Perry wrote
at 23:35 on 13 August 2008
Thank you all for your comments, which are of value, as is this dialogue.

Communication comes first.

However we are communicating across social marketing, which is not the same as commercial marketing.

1. The product. Commercial marketing focuses on selling goods and services; in social marketing, the primary product is often a behavior - for example I am introducing a brand name to the marketplace....

2. Source of competition. In commercial marketing, the source of the competition is “often identified as other organizations offering similar goods and services or that satisfy similar needs.” For social marketing, “competition is most often the current or preferred behavior of the target market and the perceived benefits associated with that behavior.”

3. The mission and available resources. Behavior change for the benefit of individuals and society is the purpose of social marketing. Alan Andreasen offered some clear distinctions between social and commercial marketers that demonstrate the challenges faced by social marketers. Social marketers want to do good; commercial marketers want to make money. Social marketers are funded by taxes and donations rather than investments. Social marketers are publicly accountable and their performance is hard to measure; commercial marketers are privately accountable and their performance is measured in profits or market share. Social marketers often target controversial behaviors and choose high-risk targets; commercial marketers typically provide noncontroversial products or services and choose accessible targets.

Could internet marketing be different?

Relationship marketing works for Card Companies like send out cards. and attraction for them is a big selling point....as in the example I first gave.

Now if we could focus on your own strategies on Facebook, for getting your message across, which is..........
Delete
Lawrence Perry wrote
at 23:00 on 15 August 2008
I finally got time to talk to Tim C who rubbished the idea that sending out cards were received so happily by clients, former clients - maybe he's right just another way to spam.....

I have never been a fan of MLM

 

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  • Thu, 21 Aug 2008 15:09:41 GMT Lewis Evans wrote:
    Lewis Evans (Vancouver, BC) wrote at 8:27am on August 13th, 2008

    Good question. I think it all starts with having a good connection with yourself, so you can truly discern and figure out what is going on with relationship marketing. I am looking for new ways to market that respect the individual. Personally, I hate getting 'personalized' messages from people I don't know who are cynically trying to sell me their services under the guise of building a 'relationship' with me first. Like MLM, I find it distorts the nature of relationships, and I want nothing to do with it.

    Anyone got a good idea for a new way of doing it!?
    Reply to this
  • Thu, 21 Aug 2008 15:11:28 GMT Clayton Jones wrote:
    Clayton Johnston (Australia) wrote at 8:44am on August 13th, 2008

    Hey Lawrenece,

    The Million Dollar Question " Does it Work " lol

    Relationship Marketing is exactly that - Relationships.....

    I think you will find in this new world of Social Marketing and Relationship Marketing their is 3 common elements....

    The FOUNDATION.... Another great key word utilsed by Scott..... Without Foundation and VALUE to begin with, you can still find yourself running in circles with Social Marketing !!

    The Other Key Word is ATTRACTION.... This is the second element that will ensure any Socail Marketing is a success for you !!

    I receive offers daily from a broad range of markets, topics and people !!

    What gets me to click and follow thru on any of these offers and learn more is the following ....

    1. THE ATTRACTION
    2. THE VAUE
    3. THE FOUNDATION

    THE ATTRACTION to begin with, THEN THE VALUE percieved and then lastly if I am convinced this person or their product is going to make a difference in The World or help me or my Network to evolve to an exciting new level in understanding then finally I explore the FOUNDATION !!

    The Foundation is the reasearch you do when you are looking for information to trust a new person or product..... The foundation Tells me, what people say about them, what is their background, do they have respect from the public......

    So yes Relationship Marketing definitely works, but if things appear out of the blue and there is no attraction to begin with... Then you won't make it to step 2 or 3...

    So find your niche market and that is where you will find the attraction and increase your odds of success !! People are attracted to PASSIONATE People in their Niche too.....

    Once you are past these 3 x Stages then you can begin to effectively Relationship Market... Don't waste your time without getting those 3 x Elements correct first !!

    Clayton J
    www.zenergenius.com
    Founder & Philosopher
    Reply to this

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