Lent Rise Cars operate from a small hut the size of a caravan in Staines, just outside the M25 in the Thames Valley, about give an take 25 miles from London and are run by some British Asians. They have a fleet of some 17 vehicles, which include Mercedes' and they want more trade, and to get to the coporates.

I offered them a solution, to build a web site similar to Neales taxis, one of their competitors, and rebrand from a .tel domain.

They were initiallly enthusiastic, but were apparently still fixed in their campaign to post 1000 cards through letter boxes, which they said yielded 2 - 3% the equivalent of 20 to 30 cab rides.

A pity really, that they cannot see the massive revenue that online booking can bring.

Is your business like that? Is your cultural perspective holding you back?

Change is inevitable I am afraid, and if you want to get ahead of the pack, you have to take risks.

They have the opportunity of rebranding under tvcars.tel Thames Valley Cars or Berkshire-Taxis.tel and having a distinct advantage in the marketplace.

How about you - would you like to rebrand?

If so you may like to give us a ring? Or drop us a line at CatchFriday(dot)com..............
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