Twitter is experiencing exponential growth and with it comes the spammers. Follow these tips to separate you from the spammers.

The tremendous growth that the social networking site Twitter is experiencing is also causing online marketers to go on the network in droves to take advantage of the free micro-blogging site to network with the millions of users on the site.  Those who have been on Twitter since its early stages are now concerned about the growth of the spamming activity on the network.  Suddenly the service they have been using to communicate with friends and family is being flooded with messages that promote products, services, websites, and ideologies.  People ignore and block accounts that they feel are only on the network to spam.

If you want to take advantage of Twitter and all the other social networking sites for marketing and brand awareness then you must be intelligent with your use of Twitter and such sites.  If you don’t want to be tagged as spammer, then don’t spam.  There are creative ways of incorporating your marketing message within your tweets. Do not let your messages appear like spam.  Use links to your website, post pictures and find other ways to get your message across without hard-selling.

The best way to not appear like a spammer is to be smart about networking with users on social networking sites. Use the search function to find people who might be interested in your company and your products. Do not add thousands of people randomly and then pray that they follow you back. You’ll have a better chance of getting followers if you target right people.  It is not enough that you have thousands of followers you also need to make sure that these followers are actually reading your messages.  Check for reader feedbacks. 

Put only messages that have value out there. Post valuable messages for people.  If you are announcing anything news-worthy about your company then post a teaser on twitter with a link to your press release.
 
Connect on a personal basis.  Respond to posts and retweet messages. Try to find good messages within your network and reply to those messages so that people know that real people are running the Twitter account. Use the network to research what people are saying about your products and services and then communicate with these users.

Connecting with users, thinking of meaningful messages and building a good network on Twitter all require time. If you do not have time to spare but want to take advantage of the networking site, then you can hire a virtual assistant to manage your Twitter account for you.

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