Even if reports have already been published stating how all the Twitter buzz could be nothing but hype, starting with the Harvard Study that revealed that only 10% of Twitter users produce 90% of content and the PureWire test that revealed that the micro-blogging site is more of a one-way communication street, companies continue to go on the network to use it for marketing and public relations.  It seems that despite the reports showing the disadvantages of Twitter, companies still view Twitter positively.

Last week, PepsiCo released Pepsi Raw cans with its Twitter URL on it.  The campaign is designed to get feedback from consumers regarding the product.  This is the first time that a company or a product has taken its Twitter URL and posted it on its products.  The campaign also involves a Facebook page where there are downloadable coupons and other information about the product.  
Dell also revealed last week that in its two years of tweeting, it has earned over $2 million dollars as a direct result of activities on the network.  The computer company has been active on Twitter for two years now.  And it worked hard in building its network by offering Twitter-exclusives.

With more and more companies developing applications and solutions for the micro-blogging site, then you can expect even more companies to take advantage of this nifty communication tool.  It is not the Twitter network itself that provides the success of companies it is what the companies decide to do with Twitter that help in pushing their sales up.  Twitter is there, free to be used by individuals and companies.  As the Dell Twitter success story reveals, companies can benefit from social networks.  It is up to the companies to leverage on these free networks to help boost their image and their sales up.

Twitter is a good tool for businesses because it is completely free and even very small businesses can take advantage of it.  This means that a small company operating at home can gain the same level of benefits from the network as a huge company such as Dell.  Of course, a company can only experience success if it offers good products.  Social networks are just tools that help spread messages about your products.  At the end of the day, only products that provide value to people’s lives sell.

Article provided by: www.catchfriday.com