Even if there are already millions of people who are taking advantage of the many uses of Twitter, there are probably as many who think that Twitter is just a complete waste of time.  These people ask the same questions- “Why tweet?”; “Why follow news on Twitter when there are thousands of other news sources online and offline?”; “Who cares what I do during my waking hours?”  Those who join the network get all the answers that they need.  They realize that they can use the network to spread useful information and to influence others.  They also discover that Twitter can help them increase their productivity.  How is this possible?

If all the news agencies and other sources of information you regularly read online are on Twitter then you do not need to check these news sources regularly.  All you need to do is to follow all of these sources on Twitter.  Because you are following these sources of information on Twitter, there is no more need to visit individual websites regularly. You just need to scan your Twitter once or twice a day to get all the information you need. You can also download an application like Tweetdeck so that you can easily monitor the tweets. When you leave your Tweetdeck on the whole day, you get non-intrusive alerts that a new tweet has been posted.  The alerts from Tweetdeck will tell you from what group the tweet came from and you can check the message right away or just check it out much later in the day. 

Following sources of information on Twitter can be very helpful in your research and marketing.  You can follow people and companies on Twitter based on the information you need. Because the messages are delivered to your Twitter, you don’t need to visit individual websites to check if there are interesting stories in there for the day.

Another way Twitter improves work productivity is how a company can easily release short announcements online.  If you are a busy executive but wish to connect with clients online, you can simply post messages on Twitter.  Connecting with clients is very important in building good relationships and delivering satisfying customer support.  Now if you don’t have time to update your website to post announcements at least you can update your Twitter quickly.

You can even use the network as an easy messaging system for your staff.  Simply use Twitter to publish messages from your office.  You can tell your managers or your staff to monitor your Tweets for important messages.

Follow me on twitter: http://twitter.com/catchfiday