Brand-building entails a concerted effort by everyone in the company to stand by the image that the company wants to project.  It also entails a lot of hard work especially if the brand is not yet established. Everyone who works for your company should contribute to your branding efforts- even the virtual assistants, if they represent you in any way. All of your business communications should be consistent so as to establish a solid image.

One of the communication tools that a company can use to establish a strong image especially online is Twitter. Twitter is a micro-blogging site that allows users to post 140-character messages. These messages can be read by the people within your network. How can a simple micro-blogging tool be useful in brand-building? Twitter will allow you to deliver different messages that will reinforce the image you want to project to the public.  The wide reach of the social network also helps in establishing a strong image to a wider audience. The more people understand what your business is about then the easier it is to sell your products.

Using Twitter, you can make your virtual assistant part of your brand-building team.  You can delegate all your Twitter tasks and social media tasks to your virtual assistant.  Using a marketing plan as guide on what to Tweet, your VA can create different messages so that your company’s Twitter account is always updated. 

Your Twitter efforts can complement your company’s other branding efforts.  This will make your virtual assistant a part of your brand-building team.  The contributions of your virtual assistant may not seem massive now but using Twitter and social media can have a strong impact on your branding and marketing efforts in the long run.  A good, positive image matters a lot in business. In fact there are a lot of industries wherein image is everything. The initial trust that consumers extend to companies is based on the image. 

Price is a factor that affects the brand and it also works the other way around, a product’s image can help a company set a good price with a good profit margin for your products.

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