In this day and age of digital explosion with billions of people using the internet, it is smart for any company to engage in e-marketing or engage clients through different forms of internet communications.  The internet is a cheap communications medium with the power to reach a wide audience.  If companies want to grow their business and ensure that they experience continued success well into the future, they need to take advantage of the different technologies that are available to them.

Having an official Twitter account is one of the ways a company can use social media to engage clients and to attract potential customers. Twitter is a micro-blogging website that can also be used as an instant messaging service. In Twitter people can “follow” one another.  A person following an account will be able to read that account’s messages in his feed. The messages are updated in real time so anytime anyone updates his account people following him/her will be able to read the messages.

Companies like Starbucks, PepsiCo, Coca-Cola, Zappos, Dell and other retail companies are taking advantage of Twitter to reach their target markets. Many of these companies have already experienced the benefits of engaging clients through social media. Dell already reported an income of $2 million directly from its Twitter activities. Companies like PepsiCo are using the service to gain feedback from clients and engage the public in more personal communications.

It would do your business good if you followed the steps of these companies and created an official Twitter account that you can use to post important announcements, offer online-exclusive promos as well as engage people in conversations regarding matters that are important for your business.

Twitter may be a free service but you need to invest time on the service to be able to maximize its benefits. For one,writing 140-character messages that effectively communicates your intentions may not come easy to some. Talking to people, listening to what they have to say and giving your own stand on issues also require time and good discernment.

If you do not have time to invest in Twitter and other social media, then you should consider hiring a VA to manage your official Twitter page.  As the major companies using Twitter have proven, engaging clients through social media is worth the investment. You don’t have to hire a VA full-time for your official Twitter page. You can just hire the VA a few hours each day to ensure that your Twitter page is updated regularly and all Direct Messages and messages are attended to.