Hire a virtual assistant to help you deliver satisfactory customer service.

Before the explosion of social media, when a client was unsatisfied with a service, that client simply asked for the manager of the establishment so that he could air his grievance.  Good businesses tried their best to make amends and to keep the clients happy. If there were companies that ignored customer complaints, that client could resort to bad-mouthing the business to his family and friends. This could lead to losses in sales. But because the opportunity to spread the negative review of the business was limited to the number of people the client had actual conversations with, the extent of the damage often didn’t go beyond that client’s family or friends.

Today, when a client receives poor treatment from a business, you could almost always expect that person to air his complaints online. With Twitter, Facebook, MySpace and other social networks, a bad experience with a product or service posted online could easily spread like wildfire.  If a person who posts a complaint online is an influential blogger, then you can expect the damage to be far-reaching.  A problem that could have been easily resolved at the store could turn into a PR nightmare if you do not resolve the issue immediately.

One of the ways you can prevent customer complaints from turning into a big PR nightmare is to respond appropriately and quickly to the complaint.  You should monitor the internet for comments, reviews and complaints about your business so that you can respond appropriately.   If you are a busy business executive, it is not always possible to monitor the internet for customer feedback.  The problem is that you never know when a bad review or a complaint will be written about you.  You could be away for the weekend and find out when you get back the following week that a negative review had already spread to thousands of potential clients through a client’s Facebook page.

If you do not have the time to monitor customer complaints and respond to them, you can hire a virtual assistant who can use social media to resolve customer issues. You can even assign the virtual assistant to manage a customer service helpline or a customer service email.  

With the help of competent virtual assistants, you can have more happy customers.

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